Should Artists become a Brand?

Jeff Koons, Balloon Dog, via Flickr. Amid the galas, the private collection visits, the openings, and the bustling Dallas Art Fair, art enthusiasts paused for an hour last week to step back and consider what the evolution of the art market means for artists themselves. “New Pitches: Reframing Artists for a Changing Market” was a…

via Artists’ Answer to a Changing Market? Become a Brand — Artsy News

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